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Be Our Guest – Highland HER

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December 2014 Newsletter

In this new guest section, we will be giving our partners a chance to share their thoughts, stories and helpful hints.

In less than a year, Highland Historic Environment Record more than doubled their social media numbers. For this section’s first installment, they offered to share some tips for organisations within the heritage sector.   

  1. Research other similar groups on social media and tailor posts which might be shared or retweeted by them, therefore increasing your audience size. Encourage this by sharing what other groups post.
  2. Keep the language simple. A lot of people might be newcomers to the subject; don’t scare them away by using specialist terminology and try to avoid abbreviations.
  3. Don’t be afraid to interact with your audience, even if it is just to say thanks to others for sharing your posts. Reply to comments and messages promptly, as it shows that you are a real person and not just a faceless machine.
  4. Lastly, and probably most importantly, have fun with it. This is a great way to promote your passion and your work to a wide audience, so enjoy it and continue to inspire people to get involved in archaeology.

– Highland HER